There are FOUR main types of sponsorship:
1. Direct Advertising: corporations give money or goods in exchange for rights to hang advertisements on school
property. This includes posters, flyers, etc. EXAMPLE: hanging Nike posters in the locker room.
2. Indirect Advertising: corporations give educational materials in exchange for positive advertisement. EXAMPLE:
Microsoft giving 100 computers to school.
3. Product Sales: most popular form of sponsorship; usually involves exclusive contracts. EXAMPLE: Pepsi-co providing
all vending machines and fast food in cafeteria.
4. Market Research: corporations give money in exchange for information about students' and parents' spending
habits. EXAMPLE: students filling out surveys in class or study hall.